Premium newsletter that sends a monthly summary of rising social influencers in niche markets.
Influencer marketing is a great way to expand a product or brand, but top influencers are expensive and identifying emerging influencers is difficult and time consuming
Identify the top social media influencers in niche industries and distribute via newsletter to subscribers.
Focus will be on the small end businesses looking to hire influencers for their products or service.
Brands spent $15 billion on influencer marketing last year. If 95% of that is by large companies, that still leave $750 million from small companies shops spent on influencer marketing. These small companies are unlikely to have the resources to fully track how to hire the best influencers.
Small businesses and side projects that do not have a marketing team. Examples:
Current solutions allow for companies to post campaigns and allow influencers reach out to them or for companies to search through influencers and identify best fit.
Customers will care most about quality over quality. 10 best options is better than 100 good options.